Dominic is the Vice President of Global Customer Experience at ZoomInfo. He oversees the various client service organizations whose charter it is to drive positive business outcomes and ensure a seamless experience for the company’s 21,000 customers.
Day 1: May 18, 2021
12:30 pm
12:30 pm
CASE STUDY: ONBOARDING INNOVATIONS
Effectively Onboard Customers and Users to Improve Retention
Your users aren’t necessarily the same as your customers. Maximize activation, conversion, and retention while eliminating churn. Develop a strategy to:
- Identify your users and customers
- Recognize the distinct needs of each group
- Increase customer lifetime value (LTV) and reduce churn
Cater your onboarding to both customers and users for a more successful process.
Day 2: May 19, 2021
