Elaine Cobb is the VP of Customer Success at Coveo, where her mission is to make sure every customer is empowered and inspired to accomplish their goals with the Coveo platform. Her passion is delivering exceptional customer experiences and inspiring teams for success.
Elaine has more than 20 years of sales and service experience in digital marketing solutions and analytics. She is known for building high performance teams through seasons of rapid change. In her most recent role, she served as the Executive Vice President, Client Success at Comscore, leading the custom solutions and syndicated servicing practice working with leading technology and media companies, agencies and brands.
Elaine graduated from McGill University with a Bachelor’s degree in Marketing and Finance.
Outside of work, Elaine enjoys watching her three boys play hockey, baseball and soccer, as well as skiing and biking with her family. She also spends her time volunteering in her community, entertaining family and friends, and taking her Portuguese water dog for long walks.
Day 1: May 18, 2021
Day 2: May 19, 2021
11:30 am
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CASE STUDY: Whose Revenue is It Anyway?
Best Practices for Managing Interdepartmental Operations
The overlap between sales and customer success can create an unclear picture of who owns customer revenue. Reduce turnaround time by reorganizing and redefining your organization’s view on the role of these two departments. Create a blueprint to:
- Clearly define the roles of customer success and sales
- Determine the point at which the customer relationship with sales ends and customer success begins
- Develop a standardized plan for the allocation of revenue
Standardize your organization’s relationship between customer success and sales for greater efficiency.
