Anna Baird

Anna is an accomplished business transformation leader drawing on her customer experience consulting and technology background. Former Portfolio Leader of the largest global Professional Service clients at LinkedIn, she is now Head of Culture and Innovation in the Google Cloud Customer Success organization showcasing Google’s distinctive ways of working. Anna is also a Director for Cocoon Advisory Limited, a consultancy she built to drive support for scale and transformation in startup businesses. Active in a number of Diversity and Inclusion initiatives, Anna is an advocate for the UN’s HeForShe commitment and recently concluded a three-year volunteer Directorship for WNORTH, a global program built to support women on the rise.

Anna has been published on YouTube for her approach to diversity and inclusion as the bedrock for business transformation frameworks to succeed. She is a featured alumna for PwC and has hosted multiple conferences and events including the more recent Canadian High Commission of Canada, Canada-UK Chamber of Commerce Executive Breakfast series and her keynote for CIONext 2020 on Customer Centricity: Future-Proofing for the Ultra-Normal. Anna’s mission is to help shape the way people and companies go to market to successfully drive growth and opportunity. Anna continues to apply her knowledge of customer experience and transformation strategy to next wave businesses evolving the way we live and work. She shares her startup experience in her public posts Soup for the UK Soul: My Startup Speed-Dating Experience.